The Great Urban Grass Patch Swindle

There is a company trying to rent a patch of grass on Ludlow St. for $50 an hour so you can host your (strictly non-alcoholic) party outside. For some reason this fills me with uncontrollable rage.
 http://www.nypost.com/p/news/local/manhattan/lawn_sharks_rent_out_green_space_hLqYlSrVF5kUSU06FlHcRJ